Motivated by his ambition to offer only the finest jewellery at affordable prices, NWJ founder Hylton Rabinowitz bought one of KZN’s oldest jewellery manufacturers (founded in 1928) and incorporated it into the NWJ we know today.
Controlling their sourcing, manufacturing, supply and distribution channels means NWJ cuts out the middleman and the attendant mark-ups to ensure customers get the best for less. Doing things their own way also allows the company to be at the forefront of international trends, and state-of-art computing and laser technology affords them a whopping 12 000 lines of manufacturing. What’s more, gemmologists personally select the stones for every piece, and each stone is individually set and polished by hand.
With such attention to detail, it’s no wonder NWJ continues to impress!